Year of a Million Dreams - what's that all about?

Disney Parks (notice the new branding?) have adopted a new worldwide tag-line "Where Dreams Come True". Complementing this new re-branding is the latest celebration as all Disney parks worldwide. While, of course, Disney need to continually re-think themselves and re-position their product and have to keep coming up with new ideas to get people to visit and re-visit their parks, this celebration has some really nice, unique features which are pretty eye-catching...

During this "year" of a million dreams - it already started in October 2006 and goes through the end of 2007 - a million dreams will be given out at Disney parks worldwide. The majority of these "dreams" are being handed out at Walt Disney World in Florida (as it is so much larger than the other parks) but all parks (Disneyland, Disneyland Paris, Tokyo Disney, Hong Kong Disneyland) are participating.

Disney park staff - they call them "cast members" - will randomly select people and give them stuff. Some of this stuff is small and fun, other dreams are pretty amazing. Some examples:

a dream FastPass enabling you to jump the lines for a whole day

a night in Cinderella's castle (yes, there is now a luxury suite inside the castle, and every night one lucky family will get this rather special room upgrade...)

there is a grand prize of visits to ALL of the Disney Parks worldwide

While you are not going to go to Disney World just to hope that you will get one of these special dreams, just imagine how you would feel if you got a tap on the shoulder and were offered a whole day Fastpass, or even the whole theme park all to yourself! That happened to one family - link to article

Link to the Year of a Million Dreams.